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kim kardashian

Why ​the NikeSkims brand partnership is one to watch in 2025

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With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.

Beats pits Jimmy Fallon against Kim Kardashian in latest campaign

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The 90-second spot asks fans to consider which celebrity they would prefer to launch their own line of branded headphones.

Has China Had Enough Of Celebrity Beauty?

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In China's crowded market, space for a new beauty brand, even a celebrity one, is becoming slimmer.