Legends, icons, brands and the rise of the ‘meh generation’
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Redefining creativity: From owning to sharing
The challenges the industry currently faces mean new perspectives on creativity are needed, says David Mayo, CEO of Bates CHI&Partners. Agencies must move past the notion of the best-executed ad idea and embrace innovation, collaboration and storytelling.
Think collaborative
The hunger to be big is irresistible in business, as size means power, awe and respect. But David Mayo of Bates CHI & Partners opines that size can bring about a disconnect that compromises a far more important characteristic in today's marketplace: agility.
Acclaimed film producer Lord David Puttnam on creativity and education
David Mayo, CEO of Bates CHI&Partners, speaks with the renowned film producer and education advocate about creativity and collaboration.
Marvel legend Larry Hama's advice on collaboration
David Mayo, CEO of Bates CHI&Partners, speaks with Larry Hama and asks the legendary Marvel writer/artist/editor for some advice on creativity and collaboration.
The talent agency: Nimble, distributed, on-demand
Are today’s agencies still attractive or exciting workplaces for young, ambitious and imaginative people to fulfill their dreams? David Mayo defines how to design, develop and deploy new talent strategies to power the shift to increasing fluidity and broader collaboration.