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Duolingo wants you speaking Spanish before Bad Bunny’s halftime show
duolingo

Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.

Duolingo rolls out its new ad platform
adtech duolingo By Staff Reporters

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Duolingo’s owl takes on Japan’s beloved mascots in sumo showdown
duo duolingo sumo showdown By Ad Nut

EXCLUSIVE: The deranged owl is body-slamming Japan's top eight mascots from Pac-Man to Ponta in a surreal smackdown. Ad Nut insists, if there’s going to be a next round, let Ad Nut in. One tail flick and Duo is owl soup.

40 Under 40 2025: Tara Kapur, Duolingo
40 under 40 40 under 40 2025 duolingo india marcomms tara kapur By Staff Reporters

Applying her skills as a storyteller, content creator and marketer, Kapur is driving an agenda of growth and accessibility for young professionals across India.

Doordash has hired Duolingo's famed social media manager
doordash duolingo zaria parvez By Nikita Mishra

After turning Duo, the green owl, into a global social superstar, Zaria Parvez has landed at DoorDash to lead a seven-member brand social team.

When Duo met (and marrried) Lucky
adbut brands collaboration duolingo luckin coffee By Ad Nut

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.

Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
duolingo By Diana Bradley

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.

Duolingo's mascot death stunt: Genius or confusing?
branding duolingo pr stunt By Jess Ruderman

Now that Duo the Owl is back from the dead, was the stunt a success?

Duo the Owl died as he lived: unhinged
cybertruck duolingo mascot By Emma Thumann

A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
cannes duolingo By Eric Berger

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

Duolingo offboards translation contractors; Workers allege AI replacement
ai duolingo layoffs By Brandon Doerrer

The language learning app offboarded 10% of contractors, including some who worked on translations, but denied it was to let AI take over.

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
duolingo instagram meta threads By Brandon Doerrer

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.