Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
by Ramakrishnan Raja
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Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
by Ramakrishnan Raja