Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
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ai strategy
Has adland’s AI investment paid off?
ai
ai advertising
ai strategy
sounding board
Beyond the hype: Why most AI projects fail and how to get it right
ai strategy
artificial intelligence
generative ai
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.