Consumer goods giant spent 15.5% of turnover on marketing in H1.
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marketing spend
Unilever boosts marketing spend to 'drive desire at scale'
marketing spend
unilever
Unilever CEO: 'Spend on social will jump from 30% to 50%'
fernando fernandez
influencers
marketing budgets
marketing spend
social media
unilever
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Unilever increases marketing spend by almost $1 billion
marketing spend
unilever
The FMCG giant's turnover rose to over $65 billion USD in 2024.
Generative AI is shaking up creator marketing budgets
artificial intelligence
digital marketing
gen ai
marketing budgets
marketing spend
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
Unilever hikes adspend by €500m and vows to keep investing in 2023
ad spend
marketing spend
unilever
The consumer goods company also warned that prices for consumer goods would continue to rise.