Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.
True
marketing budgets
Influencers are eating China's agency lunch
ad agencies
china
humphrey ho
independents
influencer marketing
marketing budgets
Unilever CEO: 'Spend on social will jump from 30% to 50%'
fernando fernandez
influencers
marketing budgets
marketing spend
social media
unilever
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Generative AI is shaking up creator marketing budgets
artificial intelligence
digital marketing
gen ai
marketing budgets
marketing spend
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
With marketing budgets cut, CMOs demand more innovation from agencies
agencies
cmo
marketing budgets
r3
EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
Exclusive survey results: The value of content
apac
data
earned media
marketing budgets
pr
public relations
research
A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.
Marketers' Outlook study: Where will budgets go in 2013?
asia
marketing
marketing budgets
research
ASIA-PACIFIC - Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
WARC's latest GMI report presents mixed outlook
asia
marketing budgets
warc
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.