As brokers are "unlikely to disappear" from China’s media supply chain, a new R3 whitepaper deciphers the brokers' system and urges advertisers to contain and manage risks through contractual safeguards and negotiations.
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brokers
Are brokers threatening the role of agencies? Join the debate.
brokers
In Asia’s developing markets, have media brokers now become so large that they are seen as genuine competition to the international agencies? Industry experts discuss the issue.