Malaysia joins the ranks of at least four other APAC markets to formalise best practices for agency pitches.
True
msa
Malaysia tightens media pitch rules: MSA draws a line on IP, scope abuse and pitch fatigue
malaysia msa
msa
pitch culture
pitch process
r3
VLT signs partnership with Cambodia’s MSA
advertising
digital
media
msa
Move sees VLT enter the Cambodian market with an integrated digital and media offering.
Malaysian Media Awards 2013
mccann
msa
Organised by Media Specialists Association (MSA), the Malaysian Media Awards (MMA) 2013 was held on 21 June to recognise media campaigns that have delivered exceptional results. The award received a total of 343 entries. Universal McCann was the biggest winner, winning the Agency of The Year award and the only Grand Prix of the night with the 'Viral outbreak containment by operation SOAP' campaign for KFC Malaysia. Advertiser of the year, meanwhile, was Nestle Products.
Agencies have to step up as industry organisations work hard to remain relevant
advertising
msa
Industry bodies have been a mainstay of marketing and advertising communities in the region. But in the current climate, as the industry adapts to huge economic and technological shifts, what role can these bodies play to help agencies and marketers manage the change?