Josh Quek

'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones

'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones

Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.