Asia-Pacific’s ad market to overtake North America in 2014: eMarketer

GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).

by Emily Tan

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