The purge of the third-party cookie: 10 implications for marketers
From targeting to consolidation to measurement, Havas Group India's head of data and analytics lays out how the ad industry will be impacted by the end of cookies.
From targeting to consolidation to measurement, Havas Group India's head of data and analytics lays out how the ad industry will be impacted by the end of cookies.
GDPR and other privacy laws should not be relegated to compliance departments—data collection practices that powers advertising on the internet sits at the heart of these regulations and requires the attention of marketers.
Ravi Ganesh summarises some of the top technology trends that emerged from CES that stand to reshape everything from travel to health to entertainment and beyond.
A detailed breakdown of how Facebook and Reliance Jio's partnership will play out in India's telco, entertainment and retail sectors.