The murky world of media transparency just got murkier
Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.
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EU's Google crackdown will only make search ads more expensive
Some publishers may be so all-in on Google that they can't move to another search partner.
How Google accidentally automated the agency back to the future
There's a conflict of interest between Google and the brands that use its self-serve ads platform.