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Amazon launches new AI creative partner in ads console

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The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

DoubleVerify to add URL-level reporting amid CASM controversy

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DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.

Spotlight on the 2024 Amazon Ads Partner Awards

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As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Amazon Ads launches new full-funnel advertising capabilities

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The features aim to optimise media investments and drive campaign performance.

Amazon Ads unveils self-serve TV ad format for brands

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The format enables brands to run TV campaigns on live streamed entertainment platforms.

Meet the 2023 Amazon Ads Partner Awards winners

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Award-winning campaigns were celebrated at the Partner Awards Gala in New York

Amazon Ads Partner Awards reveal 2023 finalists

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Entries were invited from all regions of the world

Reach, relevance, and results: How Amazon Ads is addressing marketers’ needs

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Shinji Tsukamoto of Amazon Ads shares his thoughts on changes within the advertising industry, the challenges Amazon Ads is working on solving, and why it’s best to always work backwards from the customer.