DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
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DoubleVerify to add URL-level reporting amid CASM controversy
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amazon ads
brand safety
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doubleverify
Is complete brand safety realistic?
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brand safety
sounding board
A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.