Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
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Beyond the metaverse and AI, making measurable differences to brand-building
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
In SEA e-commerce, China-fication is only part of the story
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
Does WeChat really deserve this much credit?
When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
Five things about social media in China: Is it about to stop being 'cool'?
Beijing-based Jeremy Webb, digital influence strategist at Ogilvy PR's Digital Influence in Beijing, outlines five things to expect from companies’ use of Chinese social media in the Year of the Dragon.
An open letter to WeChat: 6 (new) suggestions
Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.
Is there anything social about your social commerce?
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
Have 30 million Weibo posts from brands been worth it?
Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?