As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
True
large language models
Inside the first global benchmark for AI creativity in advertising
ai creativity benchmark
artificial intelligence
creativitybenchmarkai
large language models
llm
pip bingemann
springboards
Ad block party: Can Google’s AI shut the gate early?
ad safety
alex rodriguez
artificial intelligence
compliance
digital advertising
google ads
large language models
malware
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
Beyond keywords: Unlocking the power of AI visibility for your brand
ai
artificial intelligence
brand visibility
digital marketing
large language models
llm
share of model
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.