Manulife's Harshal Shah reveals a growing shift among consumers who prioritise quality of life and financial freedom over mere lifespan, prompting new approaches in insurance marketing and education.
True
insurance marketing
'People don’t wake up wanting insurance' Manulife's CMO on the art of connecting with Asian consumers
asia care survey
harshal
insurance marketing
manulife
shah
NRMA Insurance rebrands with a promise to help
accenture song
insurance marketing
rebrand
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.