Trang Hoang, head of business marketing for Southeast Asia at Twitter celebrates the brands that championed innovation, creativity and purpose on the platform this year.
With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.
If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter.
Seven strategies from brands leading the conversation on Twitter in Asia Pacific.