Why live commerce is the sleeping giant of the attention economy
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.
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Growth, business and the brand safety blindspot in live commerce
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
Battling disloyalty for travel marketers: Time to get personal
Four ingredients for driving loyalty in today's new landscape.