Will Russo

Ogilvy delivers one of its final IBM campaigns as 32-year partnership nears end

Ogilvy delivers one of its final IBM campaigns as 32-year partnership nears end

Debuting after the Masters Tournament, the new work addresses the gap between AI expectations and business results.

LLM ads raise concerns: Experts discuss measurement and brand safety risks

LLM ads raise concerns: Experts discuss measurement and brand safety risks

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

Globant's Gut Network to house all marketing functions in second round of consolidation

Globant's Gut Network to house all marketing functions in second round of consolidation

The technology company is also opening two new international offices for the agency.