AI platform measures creative performance.
True
merger and acquisitions
Publicis Groupe acquires creative analytics platform AdgeAI
merger and acquisitions
publicis groupe
Will the 'big six' become the 'big three'?
ipg
ipgomg merger
merger and acquisitions
omg
thebigconsolidation
By
Gideon Spanier
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.