As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
True
fcb interface
Old souls, smart tech—the consumer paradox brands can no longer ignore
advertising
fcb interface
nostalgia
oped
FCB reshapes India business, grouping three creative shops
creative
fcb interface
ipg
FCB Ulka, FCB Interface, and a new shop, FCB India, will be full-service outfits under a group structure, as agency veterans Nitin Karkare, Swati Bhattacharya, Robby Mathew and Joe Thaliath get promotions.
Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
apple
fcb interface
sustainability
tesla
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
Campaign India announces Digital Crest winners
fcb interface
Affle and Zivame take top honours.
FCB curbs honking with traffic innovation that resets signal
fcb interface
Honk more, wait more.