As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
True
nostalgia
Old souls, smart tech—the consumer paradox brands can no longer ignore
advertising
fcb interface
nostalgia
oped
Can ads make us feel something, even if they can’t change the world?
cultural nuance
emotional connection
family dynamics
festivals and celebrations
nostalgia
shared experiences
successful ad campaigns
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Why an insurance company created a boy band supergroup
nostalgia
The group, Boys No More, includes stars from popular ‘90s bands.
Brands lean into nostalgia with late-night infomercial ads
nostalgia
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
