Mental health: Why brands should take a stand
According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.
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What's behind the boom in social commerce in Southeast Asia?
M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.