Levi’s Soundwash campaign wins Grand HK Effie

HONG KONG - Levi’s ‘Soundwash – remixing brand engagement for higher payback’ campaign was top of the pops at the eighth Hong Kong Effie Awards, hosted by the HK4As at the JW Marriott Hotel last night. The campaign scooped the Grand Effie and three gold awards.

by Benjamin Li

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