In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
True
algorithms
Brands are addicted to data and it’s killing creativity
algorithms
branding
opinion
social media
How to harness AI's power without losing the human touch
ai
algorithms
creativity
UM
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
Algorithms built for efficiency can be a disaster for diversity and fairness
algorithms
digitas
We need to work with the algorithms, not for them.