Omnichannel ad platform Teads, has struck a major partnership with Samsung Ads, opening up the latter's CTV native ad formats to more advertisers across multiple Asian markets.
Under the terms of the deal, Teads will be the exclusive local reseller of these ads in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan in 2026-27. Indonesia is also included in the agreement without exclusivity, while Samsung Ads will continue to manage the Singapore market.
Samsung Ads' CTV ad formats allow advertisers to tailor their campaigns for specific home environments based on TV models and screen size, while the new partnership with Teads now combines targeting and planning services in the above-mentioned markets. Placements include different scales of reach and attention in what is considered a high-value window for consumers before watching their content.
“By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new ‘front page of the living room,’ where discovery begins and decisions are made," said Emmanuel Fischmeister, SVP of Business Development for APAC.
“Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency," said Alex Spurzem, Samsung Ads' managing director for ANZ and Oceania. "Together we are helping advertisers navigate a fast-evolving CTV landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter.”
