Manolis Perrakis

AI agents: The new frontier for brand engagement?

AI agents: The new frontier for brand engagement?

We Are Social's Manolis Perrakis explores how AI agents are reshaping communication strategies and customer experiences, offering marketers a potential 'silver bullet' to connect with digital audiences.

Why the GPT store is shaking up the app economy and what it means for brands

Why the GPT store is shaking up the app economy and what it means for brands

Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.

ChatGPT is already impacting our client work—here’s how

ChatGPT is already impacting our client work—here’s how

From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.

WTF is a GPTathlon and what does it tell us about marketing?

WTF is a GPTathlon and what does it tell us about marketing?

We Are Social's Manolis Perrakis takes us inside the agency's GPT hackathon.