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gambling

Tit for tat: Dentsu Thailand fights gambling with gambling

Dentsu dentsu creative gambling thailand By Staff Reporters

Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.

TikTok accused of hypocrisy over gambling content
gambling tiktok By Staff Reporters

The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.

Independent bets on ecommerce deal with gambling company
advertising gambling media the guardian By Shauna Lewis

In contrast, The Guardian recently banned gambling ads.

Problem gaming among youths: Are brands and publishers responsible?
esports gambling gaming media By Shawn Lim

Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.

Sights and sounds at the Global Gaming Expo in Macau
gambling gaming macau By Olivia Parker

A noisy clash of new tech, 'old-school' advertising techniques and colourful gaming machines greets CEI at the G2E Asia exhibition in Macau.

Mahjong losing appeal, sports betting gaining ground in HK: Ipsos
alcohol gambling By Soon Chen Kang 江欣珍

An Ipsos Media Atlas Survey highlights changing gambling and alcohol-consumption patterns in Hong Kong.

To stand a chance in Japan, casino brands need frank communication
compliance crisis management gambling japan pr By David Blecken

The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.

How to advertise a casino without saying the word
china gambling gaming macau By Jenny Chan 陳詠欣

MACAU - Last week's numbers from the Macau Gaming Inspection and Coordination Bureau (GICB) showed gross casino gaming revenues in June fell 3.7 per cent—the first drop in five years. Yet marketers wishing to get back on a winning streak face a challenge in China's prohibition against gambling promotion.

What now for Macau as regulations tighten and Singapore's casino industry grows?
brand health check gambling macau singapore By Staff Reporters

Could this be the year that Macau, the 'sin city' of the East, loses its gaming crown in Asia?

Hong Kong Jockey Club seeks digital rebrand
digital entertainment gambling hong kong By Anita Davis

HONG KONG - The Hong Kong Jockey Club (HKJC) has invited digital agencies to make presentations for a campaign that will reposition the club as a cultural attraction for younger audiences, providing the basis for a long-term, more extensive rebranding solution.

Seven Luck Casino pitches $7 million creative in Korea
advertising gambling grey korea By David Blecken

SEOUL - Seven Luck Casino has shortlisted Grey, Phoenix Ad and Daehong to pitch for its creative business in Korea, which is believed to be worth an estimated $7 million.

China's NetEase profit up 48 per cent
digital gambling online By Anita Davis

BEIJING - Virtual gaming company NetEase has beaten expectations for its fourth quarter after it posted a 28 per cent year-on-year revenue increase and a nearly 48 per cent profit boost compared to the same quarter in 2007.