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Perfetti Van Melle

Havas Media wins Perfetti Van Melle ANZ pitch, retains Esplanade SG mandate
esplanade singapore havas media Perfetti Van Melle By Staff Reporters

Both businesses were won as incumbents.

Wavemaker wins Perfetti Van Melle’s $80 million global media account
media Perfetti Van Melle wavemaker By Mariah Cooper

The GroupM media agency picked up the global through a series of local pitches this year.

Perfetti Van Melle appoints Wavemaker in China
media Perfetti Van Melle wavemaker By Staff Reporters

Agency will handle all the candymaker's brands, including Alpenliebe, Chupa Chups and Mentos.

Perfetti Van Melle consolidates media into Optimedia China
china confectionery Perfetti Van Melle By Jenny Chan 陳詠欣

SHANGHAI - Optimedia, the incumbent media agency for Perfetti Van Melle, has retained the sweet-maker's traditional media planning and buying business in a four-way pitch, while also being awarded new digital duties for China.

Perfetti Van Melle picks Red Communication for digital business

Perfetti Van Melle By Byravee Iyer

JAKARTA - Perfetti Van Melle has picked independent agency Red Communication as its digital agency for Chupa Chups, Happydent and Alpenliebe in Indonesia.

Perfetti Van Melle hands creative duties to McCann Jakarta
Perfetti Van Melle By Byravee Iyer

JAKARTA - Following a three-way pitch, confectionary maker Perfetti Van Melle has appointed McCann Jakarta as the agency for five of its brands in Indonesia: Alpenliebe, Mentos, Marbels, Center Fruit and Big Babol.

Happydent creates upside-down chin-mouth talent show
Perfetti Van Melle By Susie Sell

JAKARTA – Chewing gum brand Happydent has created an upside-down chin-mouth talent show as part of its latest campaign in Indonesia.

Perfetti Van Melle strengthens relationship with BBH Asia Pacific
Perfetti Van Melle By Susie Sell

SINGAPORE – Confectionery company Perfetti Van Melle has appointed BBH Asia Pacific on a project basis for its chewing gum brand Happydent White.

Maxus wins Perfetti Van Melle account in Indonesia, appoints MD in the Philippines
Perfetti Van Melle By Susie Sell

JAKARTA – Maxus has won the Perfetti Van Melle confectionery business in Indonesia, following a four-way pitch.

BBH offers game developers a taste of the Chupa Chups action
Perfetti Van Melle By Matthew Miller

ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for the industry, in which it gives game developers seed money and the brand's intellectual property in exchange for a cut of the revenue from any games they develop.

Lowe to launch new Perfetti brand across Asia
Perfetti Van Melle By Magz Osborne

SINGAPORE - Lowe Asia-Pacific has been selected by Perfetti van Melle to launch a new confectionery range in key markets across the region.

Perfetti van Melle picks BBH Asia-Pacific for Mentos brief
bbh mentos Perfetti Van Melle By Staff Reporters

SINGAPORE - BBH Asia-Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.

Perfetti van Melle India tasks Isobar to revamp website
design digital india Perfetti Van Melle By Jane Leung

MUMBAI - Isobar India has been tasked to relaunch Perfetti van Melle India's website and manage the brand's social media activities on Facebook and Twitter.

Chupa Chups | Life Less Serious | Global
bbh campaign Perfetti Van Melle bbh campaign Perfetti Van Melle

Following Chupa Chups' successful debut of mascot Chuck in its 'Life less serious' campaign at the end of last year, BBH Asia Pacific has rolled out the campaign's second phase.

Big Babol | Crow | India
Perfetti Van Melle Perfetti Van Melle

Big Babol shows how bubble gum can come in handy in a 'sticky' situation.

BBH wins Alpenliebe in China
account win advertising bbh china confectionery creative marketing Perfetti Van Melle By Anita Davis

SHANGHAI - Confectionery brand Perfetti Van Melle has awarded BBH its Alpenliebe creative account across China.

Chupa Chups | Life Less Serious | Global
bbh campaign Perfetti Van Melle bbh campaign Perfetti Van Melle

Following Chupa Chups' successful debut of mascot Chuck in its 'Life less serious' campaign at the end of last year, BBH Asia Pacific has rolled out the campaign's second phase.

Big Babol | Crow | India
Perfetti Van Melle Perfetti Van Melle

Big Babol shows how bubble gum can come in handy in a 'sticky' situation.

Perfetti splits China media account
carat Perfetti Van Melle By David Blecken

SHANGHAI - Dutch-Italian confectionary company Perfetti Van Melle is understood to have split its media business between Carat and ZenithOptimedia in China, displacing incumbent Maxus.

Chupa Chups launches global campaign
bbh campaign Perfetti Van Melle By Kenny Lim

SINGAPORE - BBH Asia-Pacific has rolled out the first instalment of its global advertising campaign for the Chupa Chups brand of lollipops.

Perfetti picks BBH for global creative account
bbh Perfetti Van Melle

SINGAPORE - Perfetti van Melle, the Dutch-Italian candy maker, has appointed BBH Asia-Pacific as global agency of record for its Chupa Chups brand after an idea for an AP brief was given the greenlight to run globally.

BBH Asia-Pacific wins global Chupa Chups account
bbh Perfetti Van Melle

SINGAPORE - Perfetti van Melle, the confectionary and chewing gum maker, has appointed BBH Asia-Pacific as global agency of record for its Chupa Chups lollipop brand.

JWT China bolsters Nokia team, wins Perfetti brand
Perfetti Van Melle

BEIJING - JWT China has strengthened its Nokia team, adding Charles Frith to head planning amid speculation that the agency will also hire Saatchi & Saatchi China ECD Polly Chu (pictured).