The commercial stars a crow that enjoys a daily prank at the expense of a little boy in the neighbourhood. The boy later takes his revenge – with the help of Big Babol.
“In the case of Big Babol, the bubble is intrinsic to the brand as it is a part of the name itself,” said Namita Gupta, marketing manager, Perfetti Van Melle India. “This communication continues to romanticize the bubble and delivers the product benefit of large bubbles.”
“In the case of Big Babol, the bubble is intrinsic to the brand as it is a part of the name itself,” said Namita Gupta, marketing manager, Perfetti Van Melle India. “This communication continues to romanticize the bubble and delivers the product benefit of large bubbles.”
Credits:
Project Crow
Client Perfetti Van Melle, India
Creative agency McCann Erickson, New Delhi
Creative team leader Kapil Batra
Director Abhijit Chaudhary
Production company Black Magic Motion Pictures, Mumbai
Animation Rhythm & Hues Studios, Mumbai
Exposure Television
