Running in Asia and Europe, the charismatic puppet is back again in two TV ads titled ‘Laundromat’ and ‘Bungee’. “Now that Chuck's something of a star, this time the negotiations to use him were a little more elaborate. You can imagine how ‘cool’ he was in those high-powered meetings. But I'm glad that we have him again and that we were able to get past the 'no nudity' clause in his contract,” said Steve Elrick, regional ECD, BBH Asia Pacific.
Last year, Chuck took on some lesser challenges in life such as dating a blond or pumping iron in the gym. Now he is stepping up to the plate to go bungee jumping and strip down to a leopard-print thong in the laundromat.
Chuck has became something of a phenomenon and according to the agency, an almost cult-like figure. All of the Chupa Chups advertisements look at the world through Chuck’s eyes; for him, the ultimate amusement is simply sucking on a Chupa Chups.
A microsite is dedicated to Chuck with video editing tools, mobile games and downloads to cater to fans’ desires
Bungee:
Laundromat:
Credits:
Project Life Less Serious Campaign
Client Perfetti van Melle
Creative agency BBH Asia Pacific
Regional executive creative director Steve Elrick
Creative director Ashidiq Ghazali
Art director Ashidiq Ghazali
Copywriter Steve Elrick
Agency producer Becky Koh
Account director Eugenie Yeo
Production company Curious Film Ltd, NZ
Producers Seth Wilson, Sarah Cook
Director Nicholas Reynolds
Exposure Television, online
