A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.
SINGAPORE – Mentos is encouraging Singaporeans to “do their duty” and give a patriotic boost to Singapore’s population with the launch of a rap song to coincide with National Day next week.
YANGON – The race to tap Myanmar’s newly liberalised telecommunications sector has intensified as major players Vodafone and China Mobile reveal plans to jointly bid for a licence in the market.
YANGON - JWT has become the latest international agency network to move into Myanmar, signing an affiliation agreement with Mango Marketing in the newly opened market.
As the dynamics of healthcare change, brands need to define their selling points.
ASIA-PACIFIC - Global media owner advertising revenues are expected to grow 3.1 per cent in 2013—1.4 per cent less than previously forecast, according to Magna Global.
SINGAPORE - Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.
SINGAPORE - Twitter is rolling out a suite of ad products across Southeast Asia as it looks to 2013 as a key year for international expansion.
SINGAPORE – Tiger Beer has appointed We Are Social to help develop its global social media strategy in a bid to further its online engagement with a new generation of drinkers.
HANOI – Vietnam Airlines has completed its global pitch, awarding its creative business to JWT and media account to MPG.
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.
SINGAPORE – As MEC turns 10 years old today, Stephen Li, Asia Pacific chief executive officer, reflects on the past, present and future role of media agencies in the region—and predicts the emergence of a new type of full-service agency model in the next five years.
SINGAPORE – It is still early days for the adoption of mobile payments, but Singapore stands out at the most prepared country globally, a study from MasterCard has shown.
ASIA-PACIFIC – It is still early days for the adoption of mobile payments, but Singapore, South Korea, Japan and China are some of the most prepared countries globally, a study from MasterCard has shown.
SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a PayPal study shows.
MELBOURNE - Digital agency Visual Jazz Isobar has launched global innovation unit NowLab in Australia in a bid to accelerate innovation through technology within the network.
SINGAPORE – Ogilvy is on the hunt for hackers, filmmakers and other creatives to fill its internship programme, which launches this month.
SINGAPORE – Y&R is to open its doors to a DJ, a talent manager, a gamification company and a social media loyalty start-up as part of a strategy to enhance its digital capabilities.
SINGAPORE – The industry’s over-reliance on testing methodologies to gauge the effectiveness of campaigns is resulting in undifferentiated work, BBH chairman Charles Wigley has warned.
BANGKOK – Industry experts predict significant growth in the mobile advertising and e-commerce sectors in Thailand after the long-awaited auction of 3G licences drew to a close on Tuesday.
KUALA LUMPUR – Resorts World Genting has called a pitch for its media business, putting incumbent MediaVest on high alert.
SINGAPORE – In a wide-ranging, candid interview, Y&R’s Jonny Lang, Ignition Factory’s Jeremy Paul and Microsoft Advertising’s Jason Scott talk about the latest trends in digital and the impact those trends will have on creative agencies.
SINGAPORE - The Standard Chartered Marathon Singapore Organising Committee has selected We Are Social to manage social media activity around its marathon event next month.
SINGAPORE – Bloomberg Television has launched its largest advertising campaign in the region in a bid to promote its expanded ASEAN coverage and new studio in Singapore.
SINGAPORE – Consumer confidence in many Southeast Asian markets has risen since last year, with the Philippines and Indonesia recording the highest year-on-year gains, according to Nielsen’s latest global survey.
SINGAPORE – Y&R Singapore’s Jonny Lang has won Microsoft Advertising’s global competition to design a hypothetical digital creative or media plan for a brand.
JAKARTA – Bates Indonesia has bolstered its portfolio, winning accounts for energy drink Kratingdaeng and Unilever’s Rexona.
KUALA LUMPUR - Air Asia has stepped up its sponsorship of English Premier League team Queens Park Rangers (QPR), inking a deal to become the official playing kit sponsor and main club partner.
ASIA-PACIFIC – Asia-Pacific consumers remain the world’s most optimistic despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global market conditions, a Nielsen Global survey reveals.
SINGAPORE – As he prepares to leave Singapore after 20 years, ad veteran John Kyriakou said the creativity that first put Singapore on the map has largely disappeared, but it's not too late to get it back.
Richard Porter, head of global news at the corporation, says its standards of independence, objectivity and reliability will ensure its success in a changing media world.
SINGAPORE – Brands must seek authenticity and subtlety when choosing artists as brand advocates, and be patient as it can take three to five years to see real benefits, industry experts said on day two of Music Matters.
SINGAPORE - Industry experts on day two of Digital Matters 2012 in Singapore were keen to highlight the benefits of social media and digital advertising. But they also set out a number of lessons to be heeded before taking the plunge.
JAKARTA – XL Axiata, one of Indonesia's largest telcos, has tapped MPG Indonesia for its media brief.
ASIA-PACIFIC – Facebook has updated its ads manager platform to give marketers deeper insight into the impact of their paid campaigns.
JAKARTA – IPG Mediabrands has expanded its retail marketing and shopper insights consultancy, Shopper Sciences, across Asia with the launch of the service in Indonesia, Malaysia and Thailand.
SINGAPORE – Maxus has launched a global technology R&D division in Asia in a bid to kickstart the uptake of technology solutions among clients.
The changing fortunes of top performers tell the tale of shifting consumer tastes and customer engagement in the early years of the Asian century.
Brands need to take stock of their content marketing initiatives and ensure they fit into the bigger business picture.
SINGAPORE – BBC World News and BBC.com are to launch a major repositioning exercise, rolling out the channel's most significant global marketing campaign amid increased competition for viewership and audiences.
ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.
ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.
SINGAPORE - The Secret Little Agency (TSLA) has selected a Berlin-based independent as its creative partner on the Singapore Economic Development Board account in a move tipped to offer an alternative agency model for Asian clients with global aspirations.
ASIA-PACIFIC – Additional details have emerged about impending leadership changes at OMG Asia-Pacific, which will see the network appoint sub-regional heads for Greater China and Southeast Asia.
ASIA-PACIFIC - Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
SINGAPORE – The opportunities for Singaporean businesses in China are on the rise as food scares and a lack of trust for domestic companies shifts consumer behaviour, according to research firm Mintel.
Tips on how businesses and brands can leverage design in surprising ways.
SINGAPORE – Changi Airport Group has selected JWT Singapore as its creative agency of record following a competitive pitch.
GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.
MANILA - Puneet Arora has been appointed as CEO for GroupM Philippines, with Meckoy Quiogue set to depart to take on a role on the media owner side.
KUALA LUMPUR – Leading terrestrial television network Media Prima TV Network has appointed Y&R Malaysia as its agency-of-record, following a three-way pitch.
SINGAPORE – Publicis Groupe has acquired global mobile agency Monterosa in a bid to boost BBH’s profile in mobile marketing.
SINGAPORE - The BBC is set to expand its presence in Myanmar, with the launch three pay-TV channels in the market early next year.
SINGAPORE - PC manufacturer Lenovo has appointed We Are Social as its global social media agency of record, following a four-way competitive pitch.
ASIA-PACIFIC - Asatsu-DK (ADK) and Maxus have formed an Asia-wide partnership to provide regional media planning and buying services for Japan-based clients.
SINGAPORE – Andy Greenaway is set to depart Saatchi & Saatchi to assume the role of executive creative director for Asia-Pacific at SapientNitro.
SINGAPORE – Singapore F&B brand owner Super Group has undergone a rebranding exercise, launching a new identity as it looks to enhance its global presence and elevate its position in Southeast Asia markets.
SINGAPORE – Charity Movember is launching its first official campaign in Singapore, appointing AKA Asia to promote the facial hair fundraiser.
HO CHI MINH CITY – The creative who brought home Indonesia’s first Cannes Gold Lion has been appointed as creative director for Bates Vietnam.
SINGAPORE - The Workforce Development Agency has appointed ZenithOptimedia, OMD Singapore and IPG Mediabrands' UM for its marketing and publicity campaigns.
JAKARTA – Maxus has won the Perfetti Van Melle confectionery business in Indonesia, following a four-way pitch.
NAYPYIDAW – Myanmar could become “one of the next rising stars in Asia” offering investment opportunities in “virtually all sectors” if reforms stay on track, the Asian Development Bank has said.
SINGAPORE - New Zealand-based dairy company Fonterra has launched a tender to review its media agency partnership across 10 markets.
SINGAPORE – Singapore Tourism Board has concluded its full-service pitch, switching its creative business from BBH to JWT but retaining media and digital incumbents MEC and XM Asia.
KUALA LUMPUR – Malaysian car manufacturer Perodua is to review its media business in a closed-door pitch this month.
GLOBAL – Garuda Indonesia has been selected as the official airline partner for English Premier League team Liverpool FC as part of its aim to become a global player in the aviation industry.
ASIA-PACIFIC – Former Omnicom Group Asia-Pacific chairman and CEO Michael Birkin is set to return to Asia to take on the chief marketing officer role for tech brand Acer.
MANILA - Ogilvy & Mather Philippines has joined forces with below-the-line agency A+B Expedio Integrated Marketing Communications to form a joint venture company called OgilvyAction.
SINGAPORE – US companies are set to diversify some investments from China to ASEAN markets over the next two years as the region signals a “bright spot” in the global economy, a survey of senior executives shows.
GLOBAL – Global investment in digital advertising will overtake newspaper spending sooner than expected, with the switch expected this year rather than 2013, according to Carat’s latest spending forecast.
TOKYO – Danone is believed to have called a review of its media planning and buying business in Japan.
SINGAPORE – Havas Media is to launch its mobile marketing brand Mobext in Singapore and Malaysia, headed by Michael de Souza.
YANGON - Just three months after announcing its intention to re-enter Myanmar, Coca-Cola has made its first product delivery in the market for more than 60 years.
SINGAPORE – Big name brands are making stronger efforts to use rich media as they look for deeper engagement with consumers, with experts suggesting 2012/13 will a be seminal year for the technology.
SINGAPORE – HBO Asia is making its first foray into original series, launching a prime-time, locally produced drama in collaboration with ABC TV.
SINGAPORE – Confectionery company Perfetti Van Melle has appointed BBH Asia Pacific on a project basis for its chewing gum brand Happydent White.
JAKARTA – Leading hygiene brand Softex has handed Grey Indonesia its creative mandate for a set of products to be launched later this year.
MANILA - YouTube's rise to become the third most popular website in the Philippines only months after its launch has prompted experts to highlight the benefits to advertisers in the region.
ASIA-PACIFIC – The industry in Asia-Pacific is still a follower not a leader, with too few examples of world-class work coming from too few places, Group M president Dominic Proctor said in a hard-hitting address at Spikes Asia 2012 this morning.
ASIA-PACIFIC – Marketers should stop the song and dance act to ingratiate themselves with consumers and instead make them do something for the brand, Naked Communications founding partner Adam Ferrier has said.
ASIA-PACIFIC – Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling.
SINGAPORE - Momentum Worldwide has appointed Jimmy Neo as regional creative director and promoted Daniel Ng to country manager.
SINGAPORE – TripAdvisor is challenging Singaporean travel brands and advertising agencies to design a creative ad campaign that will run on its website between August and October.
KUALA LUMPUR – A 7-Eleven Malaysia social media campaign is set to become a ‘crazy frenzy’ after a campaign teaser garnered 60,000 new fans on the store chain’s Facebook page.
SINGAPORE – The Singapore Tourism Board (STB) has launched its latest consumer-centric marketing campaign in India.
SINGAPORE - Singtel has struck a partnership with the Singapore National Olympic Council (SNOC) to support Team Singapore at all major international events during the next five years.
JAKARTA - YouTube has launched its second localised site in Southeast Asia, in Malaysia.
ASIA-PACIFIC – Havas Media’s Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong.
KUALA LUMPUR – Vochelle Chocolates has partnered with New Digital Malaysia to produce a series of 24 webisodes as part of its drive to change consumer attitudes towards the product.
SINGAPORE - StarHub’s ‘flippant’ apology for an expats-only promotion completely misjudged customers’ reactions and has further exacerbated problems for the telco, a PR expert has said.
JAKARTA – Y&R Indonesia is looking to jump start its digital capability with the creation of an in-house digital agency designed to capture the best local digital graduates.
SINGAPORE – Coca-Cola has launched a vending machine that dispenses free drinks when hugged as part of its brand mission to spread happiness.
SINGAPORE – Samsung has launched a viral video and media campaign as part of its search for 100 bloggers to report live from the London 2012 Olympic Games.
ASIA-PACIFIC - Mindshare Worldwide CEO Nick Emery talks to Campaign about how agencies must adapt if they are to succeed in 2012.
GLOBAL – The WWF’s annual Earth Hour campaign is reaching ‘further and wider than before’ with the International Space station watching the world turn out its lights this weekend.
KUALA LUMPUR – Malaysia Airlines has concluded its global media pitch, handing its planning and buying account to IPG Mediabrands.
ASIA-PACIFIC - In an exclusive interview with Campaign Asia-Pacific, Facebook's vice-president of sales for the region, Erik Johnson, discussed the Timeline launch and urges brands develop the 'new muscles' required to make social media the core of every campaign.
BANGKOK - Alpha245, a member of Leo Burnett Group, has rolled out an integrated rebranding campaign for wood-substitute construction materials provider Conwood.
SINGAPORE – The Singapore Health Promotion Board has introduced an ‘Idiots guide to shisha’ campaign to dispel misconceptions about shisha smoking.
SINGAPORE - The Ministry of Education’s ‘Mrs Chong’ campaign has been named as the winner of Media Corp's Viewers’ Choice Awards 2011.
JAKARTA - MediaVest and Orang Tua (OT) Group Indonesia are to part ways with Mindshare now taking up the account.
ASIA-PACIFIC – Y&R is set to hand office space to ‘interesting start-ups and ideas generators’ across Asia in the latest installment of its strategy to increase its digital capabilities.
JAKARTA – Ogilvy Indonesia has beefed up its social media capability with the appointment of digital specialist Patrick Searle as head of social.
SHANGHAI - The relevance of brand purpose as a purchase factor for Chinese consumers has rocketed by 79 per cent over the past 18 months, a global study has shown.
SINGAPORE – Consumers in Indonesia and Malaysia have much higher expectations on brands to be socially responsible than their counterparts in the US and Western Europe, a global study has shown.
SINGAPORE – Brands have not taken advantage of mobile marketing opportunities, with mobile consumption continuing to far out-strip investment in mobile advertising, agencies have warned.
SINGAPORE - Telcos must focus marketing efforts in Southeast Asia, experts have urged, after research showed smartphone demand grew by 402 per cent in the Philippines since last year.
SINGAPORE - The Secret Little Agency (TSLA) has been named as one of the top independent agencies in the world for a second year.
ASIA-PACIFIC - Publicis Groupe has acquired Indigo Consulting, an Indian full-service agency providing website design, mobile and social marketing and usability research and testing.
JAKARTA – McCann Worldgroup has been selected to launch PHD-Pizza Hut Delivery across Indonesia following a four-way competitive pitch against JWT, Colman Handoko and De A Team.
ASIA-PACIFIC - Branded content is on everyone’s radar, but marketers will need to battle to stand out as well as work to manage the conflict with filmmakers who will “fight to their teeth” to protect content integrity.
ASIA-PACIFIC - Despite many attempts to welcome the “year of mobile”, the industry still doesn’t get mobile advertising. But telcos could soon be a “force to be reckoned with” as they make strong efforts to understand consumer habits on mobile devices.
SINGAPORE – Brands can leverage advertising opportunities on leading financial portal SGX.com for the first time, after the Singapore Exchange (SGX) tapped Interactive Hub (IHPL) as its exclusive media sales representative.
KUALA LUMPUR – Malaysia Airlines is to pitch its media business, understood to have issued RFI documents to six agencies including incumbent Starcom.
HO CHI MINH CITY – Independent digital marketing agency Notch has appointed Nguyet Quang Nguyen as its account director.
BANGKOK - Campaign Asia-Pacific’s MediaWorks took place in Bangkok from 11 to 14 July at the Sheraton Royal Orchid Hotel. It was the eighth running of the intensive, specialised training course and conference for 130 rising stars of the media and advertising industries. The delegates were joined by 11 industry leaders who acted as mentors through the competitive pitch simulation for this year's client, Puma.
SINGAPORE – We Are Social is continuing its rapid growth trajectory, bringing in a series of senior executives from Ogilvy & Mather, Waggener Edstrom, Possible Worldwide and BBH.
BANGKOK – Social media marketing agency Vocanic has increased its regional footprint with the launch of a shop in Bangkok.
SINGAPORE – Maxus has been crowned one of Asia’s best employers for its talent management and HR strategy at the third Asia’s Best Employer Brands awards.
ASIA-PACIFIC – 3M’s consumer and office eHub in Asia-Pacific has selected Wunderman as its preferred digital agency partner.
SINGAPORE – Y&R has held onto its creative account for telco M1, following an intensive closed-door review.
ASIA-PACIFIC – The level of interest in London 2012 is the highest of any sporting event in many Asia-Pacific markets, offering strong opportunities for sponsorship brands, a new research tool from MEC Access has shown.
HO CHI MINH - Local brand Huda Beer has appointed Stitch, Lowe Vietnam’s through-the-line division, for its creative duties following a competitive pitch.
SINGAPORE – Danone's baby nutrition division Dumex has appointed The Secret Little Agency to handle creative duties, replacing incumbent OgilvyAction.
JAKARTA – Omnicom Media Group is growing its capabilities in Indonesia with the official launch of PHD in Jakarta, headed by Rajat Basra.
SINGAPORE - Shangri-La’s Rasa Sentosa Resort has appointed Jennifer Yong as its director of sales and marketing.
SINGAPORE – WPP’s digital media investment consultancy Media Innovation Group (MIG) has officially launched in Asia, headed by Innocean’s former business director James Welch.
SINGAPORE – Carat’s Asia-Pacific CEO Sean O’Brien likes change, revealing that he thrives in the disruption a fluid environment affords. Some may say it is just as well given the takeover of Aegis by Dentsu earlier this year.
BANGKOK - Thai company Sermsuk has launched its own cola brand, aiming to invest more than US$9 million in initial marketing activity in a bid to become a market leader in the billion-dollar industry.
ASIA-PACIFIC - New Zealand-based dairy company Fonterra has further shortlisted agencies in its ongoing planning and buying media review.
SINGAPORE - It’s been a year of change for Sony Mobile as it became a wholly owned subsidiary of Sony Corporation, before pushing through a major restructure globally. Ola Lilja Molén, head of Southeast Asia markets at Sony Mobile, talks about the impact of moving closer to the parent company, as well as Samsung's recent success.
SHANGHAI – Nielsen is to expand its ‘TV Brand Effect” to China in a bid to help clients understand the reach, resonance and reaction to a TV advertisement among consumers.
MANILA – GroupM has agreed to acquire a majority stake in digital marketing agency Netbooster Asia in the Philippines and Indonesia in a bid to strengthen its digital capabilities in the region.
SINGAPORE – Samsung has partnered with Team Singapore as part of its global London 2012 Olympic Games campaign.
GLOBAL – Microsoft Advertising has partnered with six creative agencies to develop app advertising concepts for Windows 8.
ASIA-PACIFIC – Ad spend in Asia-Pacific remains robust, with strong growth in China and Indonesia helping to offset “sluggish” growth in other markets in the region, according to research by ZenithOptimedia.
ASIA-PACIFIC – McCann Worldgroup is working to beef up its social media expertise with an initiative to share best practice across the network and educate clients about the benefits of social media.
SINGAPORE - MRM Singapore has been selected as digital agency of record for Unilever Food Solutions across Southeast Asia and Singapore following a competitive pitch.
SINGAPORE - The Workforce Development Agency (WDA) has called a pitch for its media business after handing ZenithOptimedia a two-year contract in February last year.
INDONESIA - Yahoo's decision to shut down Indonesian location-based social network Koprol, which it acquired two years ago, will likely disappoint the service's 1.5 million users but is not surprising given Yahoo's struggles, according to local digital experts.
SEOUL – GroupM has strengthened its operations in Korea with the acquisition of Alchemedia, an independent media planning and buying agency based in Seoul.
TOKYO – Digital agency AKQA has expanded into Japan, marking its first office launch in Asia following its acquisition by WPP earlier this year.
SINGAPORE – The Singapore Tourism Board (STB) has launched its open tender to appoint creative, media, digital and digital production agencies.
HO CHI MINH CITY - Lowe Vietnam has been selected to handle creative duties for Unilever’s male grooming brand Axe.
GLOBAL – Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, a report by Buddy Media shows.
SINGAPORE - BBH Asia-Pacific has hired former TBWA creative Maurice Wee as creative director.
SINGAPORE – The Singapore Tourism Board (STB) is planning a full-service review toward the end of the year that could see agencies forming consortia to pitch for the business.
As a recent entrant to the Indonesian market, Indian motorcycle brand TVS worked with MEC Indonesia and GroupM ESP Indonesia to raise awareness at the Jakarta Fair. Augmented reality was used to bring a touch of Bollywood to Indonesians and raise TVS' profile.
SINGAPORE – SingTel has selected Iris for its promotional activities in the lead up to the 2012 Formula 1 Singtel Singapore Grand Prix.
SINGAPORE - Renuka Jaypal has left her position as CEO of Euro RSCG Southeast Asia after just three months.
BANGKOK - Paul Gibbins is leaving Mindshare Thailand after 10 years with the agency to take on the role of MD for Mindshare Hong Kong.
SINGAPORE - Tumblr has selected three partner agencies in Asia in a move understood to be aimed at encouraging brands to utilise the platform.
JAKARTA – Chewing gum brand Happydent has created an upside-down chin-mouth talent show as part of its latest campaign in Indonesia.
SINGAPORE – BBDO Proximity Singapore has appointed Ronald Ng as CCO, with current CCO Danny Searle taking on the role of vice-chairman for BBDO Asia.
SINGAPORE – Samsung Asia has appointed Dell’s Damien Cummings as its regional marketing director for digital and social media.
SINGAPORE – Last year saw the merger of Blue Interactive with three agencies globally to form WPP's global interactive network Possible Worldwide. Kenny Powar, formerly Blue Interactive group CEO and now APAC president for Possible Worldwide, talks about how it has all played out.
HO CHI MINH CITY - Independent digital marketing agency Notch Digital has launched a social media unit in a bid to mine the “huge opportunities” for social in the market.
JAKARTA –Indian automotive brand Tata Motors has selected McCann Worldgroup Indonesia to support its corporate launch campaign in the market.
NAYPYIDAW – As the 2012 Olympic Games officially closes in London, brands are now eying the 2013 Southeast Asian Games in Myanmar as a catalyst for long-term opportunities in the newly opened market.
SINGAPORE – The Audit Bureau of Circulations (ABC) Singapore has revamped its guidelines to include digital editions of newspaper and magazine in circulation figures for the first time.
SINGAPORE – Consumer confidence in Indonesia is showing “significant deterioration” while consumers in Malaysia and Thailand show increasing optimism, the latest MasterCard Worldwide survey shows.
SINGAPORE - XM Asia-Pacific has launched a Consumer Experience Lab that will use eye-tracking technology to better understand how Asian consumers absorb information on digital ads, websites and traditional media.
ASIA-PACIFIC – Maxus has become the first media network to run its global operations out of Asia, with Vikram Sakhuja appointed as its new global CEO, based in India.
SINGAPORE – Ivan Ng re-joined social media marketing agency Vocanic to take regional head of creative role as the agency chalks several new business wins across the region.
ASIA-PACIFIC – OMG has inked a global partnership deal with independent digital advertising provider MediaMind, with the aim of increasing adoption of digital advertising for its clients.
Brands are rushing to enter the Southeast Asian nation, but they should tread cautiously as the economy recovers from decades of isolation.
Agencies in the region are increasingly piggybacking on prominent and controversial events through real-time response executions.
Industry summit highlights the need for media agencies to adapt to meet the challenges of disintermediation, digitisation and procurement.
Media agencies need to raise the profile of their industry in order to attract the people from diverse backgrounds that they now need.
Worries about a global financial crisis remain. But those concerns are offset by continued growth in the region, and the tone for the year ahead is one of optimism.
The first global chief executive to be based in Asia explains how he relishes the challenge of being in charge of many more markets as an exciting learning opportunity.
The OMG CEO for Asia-Pacific believes the communications industry is living history as consumers start to take more control and drive the need for change.
Jonathan Spink applies Australian-style ‘just-get-on-with-it’ principles as pay-TV channel moves swiftly to keep up with changing technology and consumer behaviour.
Rohit Jawa, Unilever’s senior VP of global marketing, says that focus, rigour and connecting with consumers are the keys to marketing success.
As ownership soars in the region due to declining birth rates, pet food brands are realising that the way to owners’ hearts and wallets is through their pet’s stomachs.