Nguyen moves from Wunderman, where she led clients including Nokia, Coca-Cola and Ford.
The appointment follows a series of big wins for the agency, which added five new accounts including projects from Unilever, Bayer and Tencent.
Tarun Dhawan, managing director at Notch, said Nguyen’s appointment will bring the competencies that will help take the agency a step higher.
He said, “Quang brings in the depth of digital knowledge and the experience of having worked on highly sophisticated digital clients in Vietnam.”
Notch has an open-agency model and partners with multinational creative agencies in Vietnam.