Localisation: The line between respect and offence
As the recent Dolce & Gabbana debacle shows, some brands still struggle to localise in ways that are culturally appropriate.
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A handbag by any other name is not the same in China, Hong Kong and Taiwan
A piece of text may translate perfectly from a dictionary perspective, but that’s not to say that the correct dialects have been used or that it’s keyword-rich enough for marketing.