From AI-generated anthems to city-wide marathons, Tu is rethinking what a modern bank looks like—ambitious, inclusive, and rooted in national pride.
True
techcombank
Asia-Pacific Power List 2025: Thai Minh Diem Tu, Techcombank
apac
asia
asia pacific
cmo
marketing
power list
techcombank
thai minh diem tu
The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services
techcombank
the cmos mo
thecmosmo
vietnam
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.