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samuel fung

Starbucks APAC VP Samuel Fung steps down

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The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Asia-Pacific Power List 2024: Samuel Fung, Starbucks

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Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.

Asia-Pacific Power List 2020: Samuel Fung, Starbucks

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A solid knowledge of Starbucks' inner workings has helped Fung apply more holistic brand messaging in his APAC marketing role.