“In today’s visual-first world, having an amazing product is no longer enough. Brands need to create something worth capturing,” observes Eugene Lee, APAC CMO at Chagee.
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coffee culture
How milk tea went premium and became Southeast Asia’s ultimate ‘It’ accessory
chagee
coffee culture
tea consumption
China’s village café craze faces growing pains
coffee culture
cultural tourism
village coffee
2,000 new village cafes pop up in rural China each month—a hotbed of opportunity, but full of challenges too.