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tea

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
chagee cmo appointment eugene lee tea By Nikita Mishra

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

How brands celebrated India’s 78th Independence Day
tea By Campaign India Team

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Ekaterra chooses PHD as its cup of tea
phd tea By Arvind Hickman

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Civilization bags Master Kong bottled-tea brands
china master kong ogilvy tea By Jenny Chan 陳詠欣

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.

RTD tea: Healthier drinks get a low-sugar rush
marketing tea By Racheal Lee

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers

coffee tea By Jenny Chan 陳詠欣

SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign
tea ugc By Jenny Chan 陳詠欣

HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.

CASE STUDY: Big hits for Oishi Green Tea Boobs viral

case study digital tea thailand By Staff Reporters

Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.

DDB launches campaigns for Lipton starring Takeshi Kaneshiro in China
DDB shanghai tea By Jin Bo

DDB Shanghai has completed the last of three campaigns in 2010 for Lipton China, having developed a cohesive effort that reinforces the brand’s international status as a world tea expert.

WE Marketing adds health tea brand Besunyen to retainer portfolio
advertising china tea By Benjamin Li

BEIJING - WE Marketing Group has gained another local Chinese brand retainer account, the Beijing-based Besunyen Holdings, which is in the heatlh tea business and one of the big advertisers in China.