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master kong

WPP Media renews longstanding partnership with Master Kong beverages in China
master kong wpp media By Staff Reporters

Mindshare has been working with the client for 11 years.

Mindshare China fills cup with more Master Kong drinks
master kong mindshare By Jenny Chan 陳詠欣

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Civilization bags Master Kong bottled-tea brands
china master kong ogilvy tea By Jenny Chan 陳詠欣

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.

DDB reportedly wins Pepsi China creative duties for major 2014 project
BBDO china DDB master kong pepsi tbwa By Benjamin Li

SHANGHAI - DDB China has captured a Pepsi China creative project for a major global event in 2014 following a recent pitch against Pepsi’s roster agencies including TBWA and BBDO, according to sources.

GroupM agencies tipped to capture some of Master Kong's media business
carat groupm master kong media mindshare By Jenny Chan 陳詠欣

SHANGHAI - A consortium of GroupM agencies has reportedly won some of Master Kong's media business from nine-year incumbent Carat following a pitch held in Tianjin in January.

Ex-Sina Weibo head of national enterprise to lead Carat Social
master kong By Benjamin Li

SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.

Uni-President picks Lowe to launch new tea drink
master kong By Benjamin Li

BEIJING - Taiwanese FMCG giant Uni-President has awarded Lowe China its brand communication and creative business for a new tea beverage brand for 2012-2013, after a competitive creative pitch against four undisclosed agencies this summer.

Tropicana injects vitality into its new campaign to appeal to the young urban Chinese

china master kong OMD pepsico tropicana By Benjamin Li

Tropicana 纯果乐 which is owned by PepsiCo has launched a fresh new thematic campaign ‘Dance with vitality’ that aims to educate consumers on its product’s benefits.

Huiyuan Group picks Optimedia Beijing, Leo Burnett and Genedigi to boost international brand image

account win Leo Burnett master kong By Benjamin Li

BEIJING - Hong Kong-listed Huiyuan Group has selected Optimedia Beijing, Leo Burnett and Genedigi for media planning, creative and PR duties respectively.

Jackie Kuo, GM of Carat Northern China, resigns after 12 years
carat china master kong By Benjamin Li

BEIJING - Jackie Kuo, general manager and long-serving member of Carat Northern China, left the company at the end of October.

Dentsu Beijing hires VP for new global business practice
apple china master kong ogilvy By Benjamin Li

BEIJING - Kerry Kiyohara has been appointed vice-president of the newly created global business practice at Beijing Dentsu, effective today.

Tencent MIND Conference '11 leads online marketing reform
china grey master kong By Staff Reporters

BEIJING - Over 600 senior marketers attended the fourth Tencent MIND Conference 2011 in Beijing which concluded on 28 April.

Master Kong invites fans to join its biscuit world
master kong By Jin Bo

Euro RSCG 4D Beijing recently launched an integrated campaign around the theme '3+2 Sandwich Biscuit World'.

Nestle appoints ZenithOptimedia Taiwan as media AOR for 2010
fmcg master kong media mindshare taiwan By Benjamin Li

TAIPEI - Nestle has appointed ZenithOptimedia to handle its US$3 million Taiwan media account as agency of record.

Saatchi & Saatchi Taiwan wins Master Kong instant noodles
advertising BBDO fmcg master kong Publicis taiwan By Glenn Smith

TAIWAN - Saatchi & Saatchi Taiwan has scooped the Master Kong instant noodle account in Taiwan after a three-way pitch against the brand's roster agencies Publicis Taiwan and Grey.

Master Kong expands Euro brief
Dentsu master kong ogilvy By Jane Leung

BEIJING - Euro RSCG has retained creative duties for Taiwanese food and beverage giant Master Kong's Miao Fu muffin and 3+2 biscuit brands.