Working within the marketing communications and development department, Lee reports to senior manager Eugene Lee.
(Mabel) Lee’s areas of responsibility include developing and executing global advertising campaigns for Singapore Airlines, and working with creative and media agencies to grow the brand.
She was previously in the public affairs department, where she worked for four-and-a-half years. Lee joined Singapore Airlines from MediaCorp where she was a radio journalist.
The position was previously filled by marketing communications manager Teo Lay Cheng, who has been posted to another department as part of the company's regular staff rotation programme.
Earlier this year, Singapore Airlines brought back the brand's iconic Singapore Girl in a major campaign crafted by TBWA.
