Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.
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cannneslions2025
The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
cannes lions 2025
cannneslions2025
cheryl goh
cmo conversations
grab
the candid cmo