Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.