With broadcast rights still unresolved in India and China, up to 2.8 billion fans may miss domestic World Cup coverage. It makes the ROI case for Asian brands on FIFA’s pitch-side boards tougher than ever.
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sport advertising
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
sport advertising
sports advertising
sports marketing
Women’s sport has arrived, the brands haven’t
female representation
sport
sport advertising
sports marketing
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
Making sports ads interesting again
sport advertising
sports marketing
The stakes are exceptionally high. But as always with a high-stakes game, played right and played well, the payoff can be immense.