Following the win, Y&R will be responsible for developing and creating nine TV-led campaigns for Swensen's in the Thai market over the next two years across all of its product lines.
First to launch is a new TVC for Swensen’s ‘Happy Go Nutty Sundae’, airing in Thailand this summer season, showing a family of squirrels looking on enviously as a girl enjoys her nut-packed ‘Happy Go Nutty Sundae’.
Swensen’s has more than 200 ice cream shops in Thailand and more than a 75 per cent share of the premium ice cream market in Thailand.
MEC is Swensen's media agency in the country.
Credits:
ECD Chokechai Kasemsripitak
Copywriter Nuwadee Ketruangroch
Art director Nares Limapornvanich
AMD Attapat Pothinam, Chotirot Rattanawaraha, Apiporn Kunakorn
Planner Ekaluck Charanvas, Monchanok Tanasanti
Director Surun Thubtim
Production house Triton
Post production Oriental Post
