Lee is leading Asahi’s brand renaissance in Asia by combining hyperlocal creativity, global consistency, and commercial impact.
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Asia-Pacific Power List 2025: Loretta Lee, Asahi
apac
asahi
asia
asia pacific
cmo
loretta lee
marketing
power list
Asia-Pacific Power List 2024: Loretta Lee, Asahi
apac
asahi
asia
asia pacific
cmo
loretta lee
marketing
power list
Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.
The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
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the cmos mo
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Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.