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True

super dry

Asahi Super Dry sends couple on quest through Tokyo in first work by Havas
advertising asahi havas super dry By Eszter Gurbicz

Havas was appointed as the brand's creative agency in December 2024.

Three reasons why global brands fail in China
china super dry By Glyn Atwal

Premium labels failed to fully exploit their inherent advantage, localise their products and lacked agility to cater to changing market demands.

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