With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.
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Three reasons why global brands fail in China
Premium labels failed to fully exploit their inherent advantage, localise their products and lacked agility to cater to changing market demands.
Why sex doesn’t always sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China.
Four reasons consumers hate your luxury brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?