Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
True
rules
How Harbin Beer rewrote the rules of product placement
Harbin Beer
product placement
rules
Hong Kong mulls new direction on TV product placement
advertising
hong kong
product placement
regulation
rules
television
tv
Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
Google holds firm as Singapore tightens rules on brand support of festivals
google
government
lgbt
rules
singapore
sponsorship
The new rules impact the annual Pink Dot festival, which has enjoyed strong brand support. The Ministry of Home Affairs said foreign brands “should not interfere” in "domestic issues".